I am a content creator and curator, a media junkie, and a lover of stories. There is power in thought-provoking media. It can make you feel something, and then do something. I’ve led content for global brand campaigns, hyperlocal initiatives, and everything in between.

My work sits at the intersection of outdoor, lifestyle, hospitality, event, and sports marketing. I bring a strong digital and growth marketing lens, developing content and campaigns that not only build brand but also drive engagement, conversion, and long-term customer value across channels.

I started as an editorial intern at Skiing Magazine and SKI Magazine while studying Journalism at CU Boulder. One byline led to another, and before long, I was working in event marketing for Warren Miller Entertainment, the Fly Fishing Film Tour, and NASTAR Ski Racing, and writing for Backpacker Magazine, Boulder Lifestyle Magazine, and more.

I joined Aspen Skiing Company as their first-ever in-house copywriter and I’ve helped build what’s now a centralized creative services team supporting Aspen One’s portfolio of brands, including The Little Nell, Limelight Hotels, Aspen Collection, and Aspen Snowmass.

These days, I manage copy, content, and brand messaging strategy across all of Aspen One, and I am a freelance writer.