I’m drawn to work that feels human.
That makes someone pause, laugh, or think.
The stuff that builds loyalty, not just impressions.
Hi, I’m Jessi.
I am a content creator and curator, a media junkie, and a lover of stories. There is power in thought-provoking media. It can make you feel something, and then do something.
These days, I manage copy, content, and brand messaging across four brands under the Aspen One umbrella: Aspen Snowmass, The Little Nell, Limelight Hotels, and Aspen Collection. From awareness at the top of the funnel to conversion at the bottom, I help build campaigns that connect people to place, drive brand, and inspire action.
I started out as an editorial intern at SKI Magazine while studying journalism at CU Boulder. One byline led to another, and before long I was writing and producing stories for Warren Miller Entertainment, Backpacker Magazine, Boulder Lifestyle Magazine, and more. I joined Aspen Skiing Company as their first-ever in-house copywriter and helped build what’s now a centralized creative services team serving all of Aspen One, including The Little Nell hotel, Limelight hotels, Aspen Collection, and Aspen Snowmass.
I’m drawn to weaving a narrative. Pulling on nostalgia and lore. I’ve profiled ski legends and entrepreneurs. Tested and reviewed high-end tech and top-notch gear. I’ve written cultural commentary, high-end travel pieces, personal essays, cheeky social captions, moving video scripts, and like, a lot of paid media.
What I Love Most?
Turning strategy into story. Whether it’s developing communication plans, building integrated marketing calendars, or leading multi-channel content that actually connects. I can toggle between creative and analytical. You can find me concepting a headline one minute and fine-tuning messaging architecture for an integrated communications strategy the next. I’ve led content for global brand campaigns, hyperlocal initiatives, and everything in between.
This site is a home base for the things I’ve made and the teams I’ve made them with.