Aspen One Sustainability Report

For the 2023–2024 Aspen One Sustainability Report, I helped roll out a multi-channel campaign rooted in a simple belief: a ski company has real power, and we should use it to fight climate change. I crafted promotional language and partnered closely with C-suite leadership, communications, social, and digital teams to get the message out loud and clear. 

We put the report out in the wild and met guests were they were: hotels, chairlifts, and trail-map moments. Turning downtime on the mountain into a chance to think bigger. Aspen One was the first in the industry to build a sustainability department, and this campaign doubled down on that legacy, using our platform to model solutions, challenge the status quo, and push for meaningful change.