You can tell when a concept just feels right: honest, grounded, and bigger than a tagline. Long Love Aspen. Long Love Skiing. was that.

This upper-funnel brand campaign was designed to translate the Aspen Snowmass experience into an emotional story that reflected company values—connection, authenticity, and a deep love for place—while driving awareness and engagement across key audiences. It was built to inspire at the brand level while staying true to locals who know these mountains by heart.

I wrote the script for the campaign video, and our team carried the concept forward in-house—scrappy, mid-reorg, and all in. We partnered with Public Works to bring “Long Love” installations to life across all four mountains, creating in-resort moments that extended the campaign’s spirit throughout the season. We also extended the concept into seasonal touchpoints, including Long Love candy hearts handed out on Valentine’s Day.