The Little Nell

The Little Nell is Aspen’s only five-star, five-diamond hotel. But it’s not flashy. It’s intuitive. Like the friend who knows when you’re ready for another glass of wine, or when fresh flowers should quietly appear in your room. Tucked at the base of Aspen Mountain, it’s the best host in town. It opened in 1989 and has been one of Aspen’s favorite addresses since. If you know, you know.

Through paid media, email campaigns, UX, and OOH, we’ve been steadily positioning The Little Nell as a place rooted in the feeling of showing up exactly where you’re meant to be.

It’s unmistakably Aspen. Everything from general visit ads to more specific promotions like “the summer of Nellness” or the annual New Year’s Eve party. The work focuses less on selling a stay and more on capturing that moment when everything clicks, and you realize you’ve arrived somewhere special.