Warren Miller Entertainment
My role as Marketing & Content Manager is to help tell the WME story year-round. I manage the content plan for our website, hire freelance contributors, oversee our social media, work with grassroots partners, produce our podcast, help manage traditional marketing initiatives and public relations for our annual, multi-city film tour.
SAMPLES OF STRATEGIC EDITORIAL PLANNING, CONTENT CREATION & CURATION:
No-Brainer Backcountry Gear for Gals
Industry Events Coverage in partnership with WinterWonderGrass Music Festival
"Ski Buddies"
It can be hard to pinpoint what exactly we look for in ski partners. Sometimes, it’s more about the friendships that transcend beyond the days spent on the mountain. And other times, it’s just about enjoying some time outside.
We followed a Colorado couple in their journey to prepare for one of the world’s toughest cross-country ski races. Watch how their partnership enhances their love for both the sport of skiing and each other.
I co-produced and co-edited this piece. The original version of this edit lives on warrenmiller.com.
SOCIAL MEDIA MANAGEMENT:
FILM TOUR PROMOTIONAL MATERIALS:
WARREN MILLER FILM 2018 TOUR ORIGINAL PROMO COPY:
Winter is just around the corner, and Warren Miller Entertainment (WME) is ready to kick off the season with its 69th ski and snowboard film, Face of Winter, presented by Volkswagen. The late, great Warren Miller built his legacy capturing the essence of winter magic, and today that legacy launches the start of the ski and snowboard season every year. In the 69th feature film, celebrate the man who became known as the face of winter throughout the industry, and the places and people he influenced along the way.
This year, new and veteran athletes come together to pay tribute to the man who started it all, including Jonny Moseley, Marcus Caston, Seth Wescott, Forrest Jillson, Kaylin Richardson, Dash Longe, Anna Segal, Michael “Bird” Shaffer, and featured athletes of the U.S. Cross Country Ski Team, including gold medalist, Jessie Diggins. Watch as they visit some of Warren’s favorite places from Engleberg to Chamonix, British Columbia to Alaska, Chile, Iceland, New Zealand and more.
“The film is for anyone whose life (whether they realize it or not) was impacted by Warren Miller,” says WME Managing Director Andy Hawk. “We are all the face of winter—from the athletes to the audience to the locals in far-off destinations or even at our home mountain. Warren recognized this, and this year’s film celebrates that.”
All fans, young and old, are invited to come together and carry on the tradition of the official kickoff to winter during the 2018 national tour. Film attendees will enjoy lift ticket and gear savings from Warren Miller resort, retail, and other brand partners. And, all moviegoers will be entered to win nightly prizes like swag and ski vacations. Local show dates and times can be found on warrenmiller.com.
COLLATERAL COPY & ASSET CREATION:
